Your marketing brings in leads. Your CRM should turn them into clients.
We run your marketing campaigns and build the CRM that follows up, books calls and closes, so every lead you pay for becomes revenue and growth stops waiting on you.
The diagnostic behind every engagement — one score, one clear answer. No diagnostic call required to start.
You don't have a lead problem. You have a pipeline problem.
Your reputation is real. Clients refer you, your talks land, your work speaks for itself. But between the people who know your name and the signed agreements in your inbox, opportunities leak and you're the only thing holding the pipeline together.
That distance is your Growth Gap. More content and another tool make it wider. A connected pipeline closes it.
Referrals are your only engine
When they slow down, so does revenue.
Proposals go quiet
No one follows up consistently after the discovery call.
Every deal runs through you
Your team delivers, but can't generate new business.
Your tools don't talk
CRM, email, calendar, proposals, five logins, zero handoffs.
OUR BRANDS & CEO HAVE BEEN SEEN IN
Firms that sell expertise to other businesses.
Consulting & advisory firms
Management, leadership, GTM and strategy firms whose deals still start with the founder.
Corporate training companies
Corporate trainers and certification programs selling to organizations.
Professional services firms
Financial advisors, CPAs and law firms that grow on reputation and referrals.
Expert-led brands
Top-tier speakers, authors and program operators who run their expertise as a business.
Founder-led businesses
Established companies where the CEO is still the marketing director, the closer and the systems manager.
We fire the CEO from being their own marketing director, in-house hire and systems manager.
You get one accountable team for all three jobs so you can get back to leading the business.
You're past $500K, your team delivers well, and new business still runs through you. That's the gap we close.
Fractional CMO, COO or CFO? We partner with fractional executives to serve shared clients. Let's talk partnership →
Not more activity. A different operating reality.
Before
Current friction- •New business depends on the founder's network
- •Leads and referrals scattered across inboxes
- •Proposals go out with no consistent follow-up
- •A CRM nobody uses
- •No clear pipeline numbers
- •Revenue is feast or famine
After
Revenue system- •Buyers seek you out by name
- •Every lead lands in one HighLevel pipeline
- •Follow-up runs automatically after every call and proposal
- •A CRM your team actually works in
- •Weekly pipeline numbers you can trust
- •The founder leads instead of chasing
Get requested. Get signed.
Respect alone doesn't fill a calendar. We build two layers: the authority that makes buyers seek you out, and the pipeline that turns their interest into signed agreements. Every system runs on HighLevel, set up by people who know it inside and out.
Authority System
Strategic marketing campaigns that sharpen your point of view and put you on podcasts and stages, turning every appearance into captured leads.
OutcomeCloses: respected but not sought out
Event-to-Pipeline System
Webinars, virtual events and workshops: registration → attendance → offer → follow-up for 14 days after.
OutcomeCloses: events that end when the room empties
Client Pipeline System
Target accounts → outreach and nurture → booked discovery calls.
OutcomeCloses: new business that depends on referrals alone
Proposal-to-Close System
Discovery → proposal → follow-up → signed agreement → onboarding.
OutcomeCloses: deals lost in the silence after the proposal
The foundation: EmpowrSoft, built on HighLevel
Included in every system. One platform, one login, one source of truth.
Website & landing pages
Built to convert
CRM & pipeline
Every lead in one place
Automation
Follow-up that runs itself
Integrations
Calendar, email, payments
Dashboards
Pipeline numbers you trust
Five steps, run on the DABAO Framework.
It's published, tested across industries, and it's the reason nothing we do is improvised.
Diagnose
We map exactly where momentum is leaking — from first touch to repeat sale. You see what's broken before we touch anything.
Align
We connect the front-end story to the operational spine, so nothing depends on your personal presence or memory.
Build
CRM, automations, workflows, dashboards built, not planned. Strategy becomes working infrastructure, not a deck.
Activate
Systems go live and the team is trained show it, do it, coach it. Adoption is measured. The system performs, it doesn't just exist.
Optimize
Quarterly audits keep the system sharp and compounding, so short-term wins turn into durable momentum.
Your fractional marketing department.
We own your client pipeline: the strategy, the systems and the execution. A marketing leader and a team, for less than the cost of one senior hire.
Systems
Pipeline systems built and maintained on EmpowrSoft, with reporting.
Best for: firms with someone in-house running marketing.
Strategy + Systems
Plus a fractional marketing leader: pipeline goals, campaign plan and a monthly review with you.
Best for: firms with a team that needs direction.
Full Growth Department
Plus execution: outreach, content, webinars and events, and follow-up — run by our team.
Best for: firms with no marketing team at all.
This isn't another marketing retainer.
Attention without follow-up isn't growth.
Automation without strategy isn't scale.
Leads without a sales process aren't growth.
A CRM nobody uses isn't infrastructure.
She built the system on her own business first.
Joanna Sherrow built a marketing firm and the platform that runs it while carrying the same founder dependency her clients bring her now. Closing her own gap became the method she runs for every client.
“Most people in this space sell insight. I sell infrastructure. I stay until the system works.”
The diagnosis, in print.
Closing the Growth Gap is the framework behind every engagement, with the full 20-criteria Growth Gap Scorecard inside.
One firm to build it. One platform to run it.
Every system runs on EmpowrSoft, our platform built on the revenue operating layer — CRM, follow-up, pipeline and dashboards in one place your team works inside. Already paying for the system and barely using it? We fix it, finish it and run it.
How to work with us
Gap Scan
one score, your biggest leak named.
Blueprint Intensive
We review your score and map exactly what to build.
Growth Project
One revenue system built, activated and running.
Growth Department
Strategy, systems and execution from one accountable team.
A single system build, a HighLevel setup, a campaign or landing pages. We build to be strategic, not for the sake of building.
Questions
No. Agencies sell activity like posts, ads, emails, cold outreach. We build and run the system that turns activity into signed clients, and we're accountable for the result.
You already know your pipeline is leaking. Find out exactly where.
The Gap Scan takes about 12 minutes and shows where your revenue is slipping, before you spend another dollar on the wrong fix.
Prefer a person? Email joanna@growthgapco.com
