We fire founders from being their own marketing director.
Growth Gap Co. makes consulting, training, advisory and founder-led firms the name buyers ask for then builds the HighLevel system that turns that demand into signed clients. We diagnose what's actually broken and build the marketing and revenue system that lets the business run without the founder in every seat.
You've outgrown every solution you've tried.
Your firm is respected. Clients pay, referrals come in, your reputation is earned. But new business still runs through you and every fix you've bought was designed for a different problem.
More marketing, a new hire, a better CRM, a mastermind. The problem stayed, because it was never effort. It was the system. We're not a vendor, a coach or an agency. We build the system and stay until it runs.
Diagnose before prescribing
Every engagement starts with a Gap Scan.
We map where leads, follow-up, and revenue momentum stall before writing a single trigger or line of copy.
Build, don't just advise
We stay until the system runs without you.
We implement the CRM, pipelines, automations, and reporting spine — tested with real lead journeys.
Architecture over hustle
Lead from your highest level, not your most exhausted one.
Systematize the repetitive handoffs so your attention stays on leadership, strategy, and high-value delivery.
One firm, one platform
One firm to build it. One platform to run it.
Marketing strategy and platform execution aligned together so the gap between them never opens.
One firm to build it. One platform to run it.
Strategy without execution stalls. Execution without a platform breaks. A platform without strategy automates the wrong thing. We built both, so the gap between them never opens.
The Growth Gap Company
The marketing & revenue system firm. We diagnose where momentum is leaking, design the system, and run the strategy and execution so marketing produces revenue without you in every seat.
Work with usEmpowrSoft
The operating system we implement it on. CRM, follow-up sequences, pipeline, and dashboards the infrastructure that keeps the system running whether or not you're in the room.
empowrsoft.com
"My job is not to become indispensable to your business. It's to build the infrastructure that makes you indispensable to your market and removes you as the single point of failure in everything else."
Meet Joanna Sherrow
Most strategists stop at the plan. Most implementers need one handed to them. Joanna is both. She can see the whole system before it exists, then build the CRM, design the workflow, and train the team to run it. The strategy and the infrastructure that carries it, in one mind. That's why nothing gets lost in translation between the idea and the execution.
Born and raised in the Philippines and now based in Kentucky, she built her company while carrying the exact founder-dependency her clients bring her now. What she eventually understood was that the problem wasn't the people or the tools. It was that nothing was connected. Closing her own gap became the method she runs for every client.
Author
Closing the Growth Gap — the DABAO System for scalable business growth
Founder & CEO
EmpowrSoft® and SavvyChic Design®, LLC
Creator
The Growth Gap System & the DABAO™ Framework
Founder & CEO
The Growth Gap Company · Author · Revenue Systems Strategist
The pillars behind every engagement.
Five principles shape how we think, build, and partner with the founders we serve.
Strategic Thinking
Every decision ties back to revenue and long-term growth.
Ownership
We own outcomes, not just tasks and the results they produce.
Simplicity
Connected systems beat complex ones. Simplicity scales.
Accountability
Clear roles, clear metrics, clear follow-through. Always.
Innovation
We use AI and automation to remove friction, not add it.
The people inside the engine.
Marketing fills the pipeline; messaging makes it convert. These teammates work inside our clients' businesses to tighten that side of the machine.
Misty Ray Hamilton
Misty Ray Hamilton is a Business Development Executive and Marketing Strategist at Growth Gap Co., helping businesses identify growth opportunities, communicate their value, and build meaningful client relationships.
She brings an award-winning background in graphic design and visual storytelling to her work, connecting brand messaging with marketing strategy and business development. At Growth Gap Co., she helps align marketing efforts with business goals, supporting the journey from attracting attention to building relationships and converting opportunities into clients.
Based in Lexington, Kentucky, Misty is also a Kentucky Creatives ambassador and was named its Graphic Designer of the Year in 2025.
You already know something is structurally wrong.
Start with the diagnosis. The Gap Scan shows you exactly where momentum is leaking and what kind of problem you're really dealing with.