The firm founders call after they've outgrown every other fix.
The Growth Gap Company exists for one reason: expert-led businesses keep solving structural problems with surface-level tools. We diagnose what's actually broken and build the marketing and revenue system that lets the business run without the founder in every seat.
You've outgrown every solution you've tried.
You built a real business. Revenue is real. Reputation is earned. The demand is there. But the business only holds together because you are personally holding it every decision, every client relationship, every operational move routes through you. Not because you chose that. Because the pieces were never connected.
Every investment you've made more marketing, a new hire, a better CRM, a mastermind was designed for a different diagnosis. The real problem was that nothing talked to anything else. And disconnected tools don't fix a disconnected business.
Not a vendor. Not a coach. Not an agency. A firm that stays in the room until the business actually runs without the founder in every seat.
Diagnose before prescribing. Every engagement starts with a Gap Scan. We see exactly where leads and revenue are leaking before we recommend anything.
Build, don't just advise. We build the CRM, workflows, automations, and dashboards and stay until they run without you in the room.
One connected system, not five logins. Marketing, sales, and operations stop working in silos. We connect them into one system that compounds.
We own the outcome. Not a task list. Not a deck. A marketing and revenue system that produces, and a team accountable for whether it does.
Less philosophy. More proof.
The best way to know whether we can fix your mess is to look at the systems we build and the problems we solve every day.
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A CRM that actually gets used, with pipelines and follow-up that don't depend on memory
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Automated nurture and reactivation sequences that turn cold leads into booked calls
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Sales pipelines with clear stages, ownership, and handoffs so nothing stalls
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Dashboards that show what's working, what's leaking, and what to do next
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Onboarding and delivery workflows so clients get a consistent experience every time
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Leads that come in and disappear because nobody follows up
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Five disconnected tools that all need you to move data between them
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Campaigns that generate attention but never reach revenue
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A team that can execute, but only once you've told them exactly what to do
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A CRM you pay for every month that nobody on the team actually opens
One firm to build it. One platform to run it.
Strategy without execution stalls. Execution without a platform breaks. A platform without strategy automates the wrong thing. We built both, so the gap between them never opens.
The Growth Gap Company
The marketing & revenue system firm. We diagnose where momentum is leaking, design the system, and run the strategy and execution so marketing produces revenue without you in every seat.
Work with usEmpowrSoft
The operating system we implement it on. CRM, follow-up sequences, pipeline, and dashboards the infrastructure that keeps the system running whether or not you're in the room.
empowrsoft.com
"My job is not to become indispensable to your business. It's to build the infrastructure that makes you indispensable to your market and removes you as the single point of failure in everything else."
Meet Joanna Sherrow
Most strategists stop at the plan. Most implementers need one handed to them. Joanna is both. She can see the whole system before it exists, then build the CRM, design the workflow, and train the team to run it. The strategy and the infrastructure that carries it, in one mind. That's why nothing gets lost in translation between the idea and the execution.
Born and raised in the Philippines and now based in Kentucky, she built her company while carrying the exact founder-dependency her clients bring her now. What she eventually understood was that the problem wasn't the people or the tools. It was that nothing was connected. Closing her own gap became the method she runs for every client.
Author
Closing the Growth Gap — the DABAO System for scalable business growth
Founder & CEO
EmpowrSoft® and SavvyChic Design®, LLC
Creator
The Growth Gap System & the DABAO™ Framework
Founder & CEO
The Growth Gap Company · Author · Revenue Systems Strategist
The pillars behind every engagement.
Five principles shape how we think, build, and partner with the founders we serve.
Strategic Thinking
Every decision ties back to revenue and long-term growth.
Ownership
We own outcomes, not just tasks and the results they produce.
Simplicity
Connected systems beat complex ones. Simplicity scales.
Accountability
Clear roles, clear metrics, clear follow-through. Always.
Innovation
We use AI and automation to remove friction, not add it.
The people inside the engine.
Marketing fills the pipeline; sales and leadership decide what happens next. These partners work inside our clients' businesses to tighten that side of the machine.
Ryan Botner
Ryan is a performance coach specializing in sales and leadership who equips teams with strategies to move from complacency to consistent high performance. He transforms sales organizations through actionable frameworks and his 'Be Intentional' mindset, building processes so closing doesn't depend on the founder.
Lauren Jefferson
FocusCopy moves away from generic content and builds complete messaging infrastructure for high-growth service providers. Lauren's proprietary CFE Framework ( Clarity, Focus, and Execute ) turns brand messaging into a repeatable tool across the entire client journey.
Her philosophy: poor messaging causes lost revenue, and companies need structured systems rather than simple, one-off pieces of copy.
You already know something is structurally wrong.
Start with the diagnosis. The Gap Scan shows you exactly where momentum is leaking and what kind of problem you're really dealing with.