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    Growth Projects · POI Growth Engine

    The POI Growth Engine.

    Positioning. Offer. Infrastructure. The three-part growth engine taught by Coach Micheal Burt — designed, built, and implemented into your business by The Growth Gap Company.

    The framework

    Three forces. One growth engine.

    Most businesses grow in spite of themselves. The POI Growth Engine makes growth intentional — by aligning how you're positioned, what you offer, and the infrastructure that delivers it.

    01

    Positioning

    Sharpen how you're seen in the market so the right buyers self-select.

    02

    Offer

    Build an offer that's easy to say yes to and hard to compare against.

    03

    Infrastructure

    Wire the systems, automation, and follow-up that turn attention into revenue.

    Taught by

    Coach Micheal Burt

    The POI Growth Engine is the methodology taught by Coach Micheal Burt. We take the framework from concept to working infrastructure inside your business — positioning sharpened, offer engineered, and systems built to run it.

    What you get

    A built engine, not a deck.

    A clear, defensible market position
    An offer engineered to convert
    Connected CRM, pipeline, and follow-up automation
    A repeatable lead-to-revenue engine
    Dashboard visibility into what's working
    A system that runs without depending on you
    Next Step

    Ready to build your POI engine?

    We'll diagnose where your positioning, offer, or infrastructure is leaking — then build the engine that closes the gap.